In the era of information explosion today, the use of the Internet more and more widely today, consumer groups of thinking is also changing, personalized demand increase, furniture enterprises to innovate, avoid rigidity.
Today, the group has become the main consumption of the two groups of furniture enterprises need to seize the main consumer groups, the two consumers have different, but most of the same, furniture enterprises in these two groups of careful study, will certainly be harvested.
The consumption potential of the generation is huge, the specific analysis, they have a certain consumption capacity, the concept of consumption has gradually formed, their consumption capacity is stable, have their own consumption awareness, personalized consumption more and more obvious. The marketing strategy of the enterprise should be customized by consumer psychology. No professional, no change.
Today, the service is more and more valued by consumers, furniture enterprises should also pay attention to. Now experiential marketing permeates every corner of the consumer market.
Furniture enterprises pay attention to experiential marketing is very necessary. Now the proportion of consumer's emotional demand is increasing, not only so the consumption demand is increasingly different, personalized and diversified, consumer values and beliefs are also changing rapidly.